The Skillset Series is a series of professional development workshops geared toward artists and independent contractors that aims to sharpen the business side of things. Topics range from web development, legal concerns, money matters, writing, and PR. Register Below
All workshops are Fridays 12-2
Website Options with Leah Brunetto
The web is an excellent medium for showcasing and customizing your visual/performing arts portfolio. This workshop will cover both pre-made (“out-of-the-box”) options for websites and provide participants with the vocabulary and resources to design their own. We will cover design options that relate to visual and performing artists specifically. Tips for finding and collaborating with technology professionals will also be provided. Participants will walk away with an outline for their new or re-designed website, and a digital guide to help move their project forward.
Coding skills are not required for attendees, nor will any coding be done in this workshop.
Leah Brunetto is an artist and user interface designer based in Cambridge, MA. She is an alumna of the Cambridge Public Schools and MIT and has contributed toward dozens of dance works and visual art exhibitions. She has worked on interactive media at the Museum of Science, Boston for 5 years, first focusing on web design/development and now on exhibit interface design. As a whole, Leah’s body of work focuses on communicating beauty, energy, and complexity in ideas. Recent projects include The Science Behind Pixar exhibition website, a web re-design for Havana Club Salsa (Central Square), and guest writing for the Learn to Code With Me blog. Visit her portfolio at leahbrunetto.com.
Money Mindset with Sonya Highfield
Money Mindset for Artists will include the following information and be presented in an interactive manner to allow artists to ask questions, get personalized feedback and talk through real life examples for a solid understanding of how money mindset effects their lives and can transform their lives.
1. What is mindset.
2. Common money mindset beliefs and how they’re impacting your thoughts, actions and business.
3. Identifying your unique money story to better understand how you’ve arrived at your current money relationship.
4. 3 steps to go from a negative to positive money mindset.
5. Every day hacks to create a healthier, more loving relationship with money that positively serves your life!
6. “Money Path” visualization.
Marketing + Media Kits with Alessandra Pollina
Do It Yourself Public Relations: Learn how to carry out public relations on behalf of yourself, whether you have a standalone business or need to promote a specific project or your personal brand. Promotion through PR allows you to build and grow your brand or business by getting it in front of the right people. You put time and effort into your projects, but if nobody knows then nobody benefits from it, including you-that’s where PR comes in. By the end of the session you will have created a personalized PR plan and all the necessary materials to begin promoting yourself right away. We’ll cover the basics of branding and messaging; what is a media kit and how to make one; building a media list; how to pitch yourself; and crafting a PR plan.
Alessandra Pollina founded Pollina PR & Communications, a boutique PR and marketing agency, in 2012. Since then, the company has worked with exciting brands in the restaurant/hospitality, creative, beauty, and non-profit sectors, plus more. With a focus on strong branding that shines through every step of the way, Alessandra tells the story of each client in a way that grabs attention and creates a connection with their audiences. In addition to working with clients, Alessandra hosts in-person workshops and works one-on-one with business owners to teach them how to do their own PR or to develop communications and visibility strategy for their business.
Alessandra grew up in the hills of Vermont and attended Boston University’s College of Communication where she received a Bachelor of Science in Public Relations, with a minor in Anthropology. She now lives in Boston with her husband and 3-year-old son.
Accounting with Anna Koon
This workshop is intended for every artist regardless of whether art is a hobby or a business. All are welcome! Handling the financial aspects of creativity can be overwhelming so it is often overlooked. This workshop will cover topics like: deductions for artists, year-round bookkeeping, creating a budget, taxes and accounting tools and why keeping track of your finances matters in many ways. Participants will walk away with a confident understanding of how to effectively handle their finances no matter how big or small their business aspirations are.